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K's Choice

K's Choice Biography

"Forming in Belgium in the early ‘90s, at the height of grunge's celebration in the American music press, K's Choice (initially called simply ""The Choice"") was a highly regarded alt-rock band that found cachet with the indie and college rock set. In time, they'd fade from mainstream notice, but continued to find success throughout Europe and among a devoted group of fans here in the states.At the center of the band is the brother and sister team of Gert and Sarah Bettens. The Belgium siblings started performing together in the late ‘80s in a band dubbed The Basement Plugs (the name came from the fact that they rehearsed in a basement because it was the only place they could find with enough plugs for their instruments). They mostly played covers, but Sarah Bettens' vocal talents were recognized and she eventually landed herself a deal for a solo single. Afterward, she convinced her label that together, the brother-sister team was much more lucrative, and they formed The Choice. They released their debut, The Great Subconscious Club, in 1993.Pressed by an American band of the same name to change their moniker, The Choice became K's Choice, after Josef K. in Kafka's The Trial. They released a sophomore album, Paradise in Me, in 1995, scoring a hit with the single ""Not an Addict."" It would take a few years before gaining recognition in the states, but it eventually climbed to the rank of five on the Billboard Modern Rock Tracks chart. After touring with Alanis Morissette and appearing at Lilith Fair, the band released a third record, Cocoon Crash, which became a platinum hit in Belgium. 2000's Almost Happy wasn't released in the states until 2002, but proved to be a fan favorite when it finally was."

K's Choice Music Tones

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    "Though they never achieved the popularity of many other alternative rock bands that capitalized on the grunge/alt-rock explosion of the early ‘90s, K's Choice came along at just the right time to cross over from Belgium and develop a small but dedicated group of fans in the states. Most of their songs eluded the charts, but certain tracks, like ""Not an Addict"" off 1995's Paradise in Me, proved to be popular enough to rate highly with Billboard.The song's lyrics appear to be the running thoughts of a group of junkies as they shoot up, get high and then come back down to discover the destitution and squalor around them. The second verse (""The deeper you stick it in your vein The deeper the thoughts there's no more pain/I'm in heaven, I'm a god /I'm everywhere, I feel so hot"") contrasts greatly with the third (""It's over now, I'm cold, alone/I'm just a person on my own/Nothing means a thing to me/Oh, nothing means a thing to me""). If nothing else, it's a highly effective anti-drug message.Playphone has ""Not an Addict"" available as a downloadable cell phone ringtone in music tone format. It sounds just like the song did on CD, and is a great choice for anyone looking to relive the ‘90s or go through withdrawal."