True Cross-Platform Player Matchmaking Realized in Less Than 250 Milliseconds For Games On PlayPhone Social Gaming Network (PSGN)

SAN JOSE, Calif., March 20, 2012, PlayPhone, Inc., a global leader in mobile social gaming, today announced that InstaMultiplay™, a breakthrough cross-platform technology innovation for its state-of-the-art PlayPhone Social Gaming Network (PSGN), is now available to developers through its free SDK. The InstaMultiplay APIs, built from the ground up with cross-platform multiplayer gaming and player matchmaking in mind, is a seamless solution allowing game developers to connect players in milliseconds with no back-end support required regardless of the player?s mobile device, location or carrier preference.

PlayPhone provides developers with a powerful combination of game session control, matchmaking, virtual economy, and community features for true social multiplayer gaming on smartphones and tablets. InstaMultiplay is very easy to integrate and enables players in a game to choose between:

- Play Now™: automatically connects players with random live opponents or computer-managed robots.
- Play with Friends: allows players to instantly challenge online friends and invite friends to play via Facebook or email.
- Go to Lobby: lobby environment where players can challenge or be challenged to a game regardless if players are connected or not.

InstaMultiplay's high-speed player matching capabilities were recently demonstrated at a PlayPhone event at the 2012 Game Developers Conference in San Francisco. PlayPhone used the cross-platform multiplayer action game, Pipe Bomber Max, to show how iPhone players were instantly matched with either Android or iPhone players in less than a quarter of a second on 3G wireless networks.

"Social gaming on smartphones and tablets is a burgeoning sector that places a heavy burden on developers to innovate, acquire users and monetize in real time," said Ron Czerny, founder and CEO, PlayPhone, Inc. "PlayPhone is committed to supporting developers through our expanding social gaming network. The development of InstaMultiplay is a major technical feat for our engineering team. They accepted this challenge to alleviate the financial and tactical load on developers of having to implement their own server infrastructure in order to manage cross-platform multiplayer gaming."

The PlayPhone Social Gaming Network is the ultimate destination for mobile gamers and provides developers access to its 35 million registered users. It is the first true cross-platform social gaming network and today offers cross-platform virtual goods inventory management, cloud-based gamer progress tracking, and advanced community features, including synchronous multiplayer gaming and deep social integration on smartphones and tablets. The PSGN supports all leading development platforms, including Android, iOS, HTML5, Adobe AIR, Unity, and now native support for Windows Phone 7 ("Mango").

About PlayPhone, Inc.

PlayPhone is a global leader in delivering mobile social gaming via smartphones and tablets through its cross-platform PlayPhone social gaming network (PSGN). With a presence in more than 25 countries throughout North America, Europe, Asia, and Latin America, PlayPhone's mobile gaming platform provides developers with the ability to launch and monetize social games around the globe. The PlayPhone developers program includes support for all leading platforms: Android, iOS, Adobe AIR, HTML5, WP7, with full support for Unity; Marmalade support coming soon. Based in San Jose, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.